Recommended software
(well, highly recomended software!)
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Web Promotion Tools
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WebPosition Gold - FREE download

This in fact is not a single tool. It is a unified set of different tools, working seamlessly together. This is perhaps the most advanced Internet promotional tool available anywhere to date.
It is user-friendly, fast and effective software, packed with advanced options. Let's take a closer look at it. It is made up of: Reporter, Page Generator, Page Critic, Upload Manager, Submitter, Traffic Analyzer, and Scheduler.

This superb, award winning set of tools will help you reach the top positions of major search engines, and most importantly - to stay there. It builds well ranking pages, monitors your positions, offers analysis, recommendations, and runs automatically complicated tasks, giving you ready answers!
Test criteria and recommendations are being constantly updated to keep up with all recent changes to serarch engines. This makes WebPosition Gold always on top of new search engine related developments.

It not only saves you time and stress. Some of advanced tasks are simply IMPOSSIBLE to do by hand! Combined with numerous advanced methods discussed in our book, this tool will help you achieve real success on the Web!

GRKda: Keyword distribution analyzer for Windows 2000/NT/9x
Word analysis program designed to be used with your html files that help give you an extra advantage in scoring your web pages higher in the search engine ratings. Search engines today are measuring keyword density as a factor in assigning relevancy ratings to web pages. If your keyword density is too low, your page will not be rated high in relevancy. On the other hand, if your keyword density is too high then the search engine may penalize you for "keyword stuffing". GRKda Keyword Density Analyzer is designed to help you easily determine the correct keyword density mix on the top scoring pages thus allowing you to duplicate that "correct" mix and design your web pages to compete with the top scoring pages on the search engines. License cost $99

Zeus Internet Robot It is made up of two major segments: a "learning" Web spider, which will search the Web for sites that may wish to cross-link with you (you teach the Zeus robot what to look for, assigning keywords in order of importance). The next step of the procedure run by Zeus is e-mailing these sites' webmasters with a polite link exchange proposal. Setting a special link directory and maintenance of all these exchanged links is really easy, as Zeus takes care of all these tasks. You need only to supervise the whole process, answer some more personalized e-mails, etc.

HTML and maintenance tools  

NetObjects Fusion - FREE Download
This is an incredibly fast tool, offering ready solutions.
Great for novice users, or these in a hurry. Don't think that because it is easy and fast to use, it is too simple to make good pages. It offers you full control over the whole site and is very intuitive. But for me the real beauty of NetObjects Fusion lies in incredibly rich package of ready templates, page styles, top-notch graphics, buttons, etc. You can simply assembly these ready elements, using one of numerous templates, pick page style - and there you go! Collection of styles and ready graphics is really impressive, and their quality even more! There is something for every taste, and results are simply said - very professional!
FREE trial version download. Moderate license price is well worth the product!

Allaire HomeSite - fantastic HTML editor for more advanced users...
I have tested lots of different editors, and the one which I've found the most impressive is the HomeSite. The options it offers are too numerous to list, I can just say this flexible tool can "do it all". From very complicated HTML, CSS, Java scripting, to verifying the validity of the HTML codes you've just written, to checking for "dead" links on your site (on-line too!), and much, much more…
This is one of the most incredible tools created for the advanced user. It might be a bit complicated for a novice user, but to one who knows HTML it offers invaluable assistance! Huge help and sample archive. Free, evaluation version download.
Macromedia Dreamweaver
Dreamweaver makes a fantastic partner for Homesite. HomeSite works with "raw HTML". Dreamweaver is perhaps the most advanced WYSIWYG (What You See Is What You Get) editor. Works seamlessly with HomeSite. Offers much more than HTML editing. Advanced site management, Java scripting, behaviour settings (for example mouse-over events, play sound, etc.) layer management, Cascade Style Sheets, and muuuuch more. It has intuitive interface, and despite being a very complicated, advanced tool, it gives a very friendly and comfortable feel. It comes with fantastic help and example support, guiding you step by step through the most complicated tasks. Download fully functional, free evaluation copy.

Adobe Photoshop
The dream tool for graphics processing. Unfortunately, rather on the pricey side. One-stop-shop for most advanced graphic editing. Easy to learn, and very intuitive. Supports most known graphic formats, comes with several filters helping to achieve professional quality effects. Third party selection of extra filters and tools for Adobe Photoshop is also available from www.adobe.com

Since Photoshop is really expensive software, let me recommend a second choice:
Paint Shop Pro by JASC Software. Very smart and easy to use. Loaded with many advanced functions, for its price makes real bargain... Price? $99. Download fully functional evaluation copy.

ACDSee
If you have many graphics and pictures to use on your Web site, it can be time consuming to manage images and to quickly find the proper ones. To help you with this task, I recommend a very fast, fully customizable viewer. You can view thumbnails of all the images in a folder, view and print full size images, rename, move, set a slide-show-like viewing, and more. Super easy interface makes work with your graphics fast and fun! Shareware. Free evaluation, fully working version.

THE SAVVY WAY TO SUCCESSFUL WEBSITE PROMOTION
Secrets of successful Websites
Attracting on-line traffic
Guide to top positioning on search engines


NEW BOOK by Derek Galon.

Newsletter, etc. e-mail tools
order your copy today!

Standard e-mail programs (Outlook, Eudora, Netscape, etc.) are quite good and easy to use. However - they all have one common disadvantage. They are designed to send a message to a single address at a time only. When you have a list of multiple addresses, and try to send one message to many recipients at the same time - all the e-mail addresses will appear listed in the field "To:" - one by one. That looks really bad, since it breaks the rule of professional ethics protecting the privacy of your subscribers. Yet, when your list is larger than a couple of dozen subscribers, sending it out all one-by-one is pretty time consuming. So - what to do? Well, there are mass-mailing tools on the market. Most of them are very powerful (able to send tens of thousands of messages per hour!), and for that reason are often used by spammers. Consequently, they are very expensive. What can you do, then, if you are on a limited budget?

Aureate Group Mail
If comfort of easy and fast work is worth to you $49 - here is an excellent tool for you! Aureate Group Mail is an email program designed for running newsletters and mailing lists. Controls for subscribe/unsubscribe, mail merge, and email verification. Intuitive, quick to learn, and really powerful! A dream tool for customer updates, newsletters, etc. Worth every penny, and more...

Pegasus Mail
- Well… does the word "free" sound good to you? So - here's your solution! You can download and use freeware, called Pegasus Mail (available for Windows and Mac). (Don't use Pegasus for spamming!)
Not as easy and intuitive as Aureate, but free. It has capability of sending mass messages, but it is not specially designed for such tasks. Therefore it is a bit more tricky, and you would need to learn it prior to your mailings... If you can't afford Aureate, this would be your next choice...

The present book was created with the small business and sole entrepreneur in mind. Using the knowledge and experience gained in the course of his work, and condensing it into simple, straight-forward terms, set out in concise, well ordered chapters, Derek Galon has created a useful, practical tool that can be of help both to the novice and to the more practiced hand.

The material includes detailed characteristics of the major search engines, insightful descriptions of methods of effective Web promotion, as well as advanced techniques of improving Website visibility on-line. Supported with numerous helpful tips, additional details on special promotional strategies, the book is a comprehensive and effective guide to successful Web promotion.

If you are a small business owner, serious about starting or perfecting your business on the Web, and looking for shortcuts that will save you time and stress - this book is for you!