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Recommended
software
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| Web Promotion Tools | |
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WebPosition
Gold - FREE download |
GRKda:
Keyword distribution analyzer for Windows 2000/NT/9x |
| Zeus Internet Robot It is made up of two major segments: a "learning" Web spider, which will search the Web for sites that may wish to cross-link with you (you teach the Zeus robot what to look for, assigning keywords in order of importance). The next step of the procedure run by Zeus is e-mailing these sites' webmasters with a polite link exchange proposal. Setting a special link directory and maintenance of all these exchanged links is really easy, as Zeus takes care of all these tasks. You need only to supervise the whole process, answer some more personalized e-mails, etc. |
| HTML and maintenance tools | |
|
NetObjects
Fusion - FREE Download |
Allaire
HomeSite - fantastic HTML editor for more advanced users... I have tested lots of different editors, and the one which I've found the most impressive is the HomeSite. The options it offers are too numerous to list, I can just say this flexible tool can "do it all". From very complicated HTML, CSS, Java scripting, to verifying the validity of the HTML codes you've just written, to checking for "dead" links on your site (on-line too!), and much, much more… This is one of the most incredible tools created for the advanced user. It might be a bit complicated for a novice user, but to one who knows HTML it offers invaluable assistance! Huge help and sample archive. Free, evaluation version download. |
| Macromedia
Dreamweaver Dreamweaver makes a fantastic partner for Homesite. HomeSite works with "raw HTML". Dreamweaver is perhaps the most advanced WYSIWYG (What You See Is What You Get) editor. Works seamlessly with HomeSite. Offers much more than HTML editing. Advanced site management, Java scripting, behaviour settings (for example mouse-over events, play sound, etc.) layer management, Cascade Style Sheets, and muuuuch more. It has intuitive interface, and despite being a very complicated, advanced tool, it gives a very friendly and comfortable feel. It comes with fantastic help and example support, guiding you step by step through the most complicated tasks. Download fully functional, free evaluation copy. |
Adobe
Photoshop Since
Photoshop is really expensive software, let me recommend a second
choice: |
| ACDSee If you have many graphics and pictures to use on your Web site, it can be time consuming to manage images and to quickly find the proper ones. To help you with this task, I recommend a very fast, fully customizable viewer. You can view thumbnails of all the images in a folder, view and print full size images, rename, move, set a slide-show-like viewing, and more. Super easy interface makes work with your graphics fast and fun! Shareware. Free evaluation, fully working version. |
THE SAVVY
WAY TO SUCCESSFUL WEBSITE PROMOTION |
| Newsletter, etc. e-mail tools | |
|
Standard
e-mail programs (Outlook, Eudora, Netscape, etc.) are quite good and easy
to use. However - they all have one common disadvantage. They are designed
to send a message to a single address at a time only. When you have a
list of multiple addresses, and try to send one message to many recipients
at the same time - all the e-mail addresses will appear listed in the
field "To:" - one by one. That looks really bad, since it breaks the rule
of professional ethics protecting the privacy of your subscribers. Yet,
when your list is larger than a couple of dozen subscribers, sending it
out all one-by-one is pretty time consuming. So - what to do? Well, there
are mass-mailing tools on the market. Most of them are very powerful (able
to send tens of thousands of messages per hour!), and for that reason
are often used by spammers. Consequently, they are very expensive. What
can you do, then, if you are on a limited budget? |
The present book
was created with the small business and sole entrepreneur in mind. Using
the knowledge and experience gained in the course of his work, and condensing
it into simple, straight-forward terms, set out in concise, well ordered
chapters, Derek Galon has created a useful, practical tool that can be
of help both to the novice and to the more practiced hand.
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